How do people find me who've never heard of me?
Your existing customers already know how to reach you. This page is about the ones who don’t — the person who has just moved into the area and is typing something into a phone right now.
What they type is rarely what you’d call it. You call it a table; they type “dinner near me”. You call it a consultation; they type “how much to fix a leaking roof”.
That gap is most of the problem, and it’s measurable, so we measure it rather than guessing at it.
This is how you stop being the business nobody found.
18 of them
- You can point it at your website right now and see what's wrong with it.
- It tells you what real visitors experienced, not what a test machine did.
- You see the words a search result actually shows for your page — rarely the words you'd have picked.
- You get to see who's getting the calls you're not.
- You find out what people type when they want what you sell.
- The gap between what you call it and what they call it stops being a guess.
- Pages get written for the things people are actually searching for.
- Your traffic and your sales sit in one place instead of four tabs.
- There's one number that tells you whether it's working.
- You see the price in your own currency before you talk to anyone.
- The findings arrive in your inbox, and the bits it couldn't measure say so.
- You can start the whole thing by sending an email.
- Every build makes the next one better, including yours.
- Your ads point at your street, not your country.
- The spend stops going to searches that were never going to buy.
- You find out what an enquiry actually cost you, not what a click cost.
- You see the searches you already show up for, and where you sit on the page.
- What worked last year stops quietly costing you this year.
Some of this is earned and some of it is bought. The earned side takes months and then keeps working after you stop paying for it. The bought side works this afternoon and stops the day you turn it off. Most businesses need both, in different amounts at different times of year, and working out which is most of the job.
If you want to know where you currently stand, the audit will tell you in one go — including who’s ranking for your own search, by name.