App company websites, launch pages and onboarding
ROISynth builds mobile app businesses a website that sends each visitor to the right app store, a launch page for every release, and onboarding emails timed to the moments new users drift — because most installs are opened once.
Launch week. The app is live on both stores, the launch post did well, and two thousand people installed it.
A week later, four hundred have opened it more than once. The others signed up, looked around and never came back, and nothing reached out to them.
Most people who install an app open it once, and the website is where the people who never installed it decided not to.
Who this page is for
Mobile app companies and app-first startups, consumer and business: teams whose product lives in the app stores, who rely on a website to explain the app and send people to install it, release new versions regularly, and live or die on whether new users come back after the first day.
What does ROISynth build for an app business?
A website that explains what the app does in a sentence, shows it working, and sends each visitor to the store for their phone. A page for each release that says what is new and why it matters, so updates can be shared rather than buried in release notes.
And onboarding emails for new users, sent at the moments people usually drift — after sign-up, after the first session, after a quiet week — with the one thing that makes the app worth reopening.
What goes wrong for an app business that doesn’t for a software company?
The stores sit between you and your users. You don’t control the listing page as fully as a website, you can’t see much of what happens before the install, and the first impression is a screenshot among dozens of competitors.
And the drop-off is brutal. Nearly all the value is in users who return, and most apps say nothing to the ones who don’t. A user who never came back after day one is not lost for good; they never saw the reason to return.
How do users find an app?
By searching the stores, by searching the web for a problem the app solves, from reviews and posts, and from friends. The web searchers land on your site first and decide there whether it is worth installing.
A page that answers the problem they searched for, and hands them to the right store, turns those visitors into installs.
How does it fit around shipping releases?
Release pages are written from what the team says changed, and nothing is published until you approve it. Onboarding emails go out on their own schedule, and traffic, installs and sign-ups are reported together rather than in separate dashboards.
Every account behind the site and the emails is in your company’s name, and the code is yours.
What does an app business own at the end?
The website, the release history, the email list and the onboarding sequences, held in your company’s accounts along with the code.
The list of people who installed but didn’t stay is the cheapest audience you will ever have for the next release. It belongs to you, not to an app store.
What actually changes, in the order it matters to you.
- Someone who left without buying gets a reason to come back.
- Every customer hears from you at the right moment, and nobody sends one by hand.
- Nothing goes out with your name on it until you've said yes.
- Your traffic and your sales sit in one place instead of four tabs.
- When someone shares a link to you, it shows up looking like you meant it.
- Your site opens before anyone decides to leave, wherever they are.
- Every account is in your name, and the code is yours.
The audit will show you how fast your app’s website loads on a phone and what someone searching for the problem your app solves actually finds.
Questions people ask
- Can the website send visitors to the right app store?
- Yes. The website explains what the app does in a sentence, shows it working, and sends each visitor to the store for their phone.
- When do onboarding emails go out?
- At the moments people usually drift — after sign-up, after the first session, after a quiet week — with the one thing that makes the app worth reopening.
- Can each release have its own page?
- Yes — a page for each release that says what is new and why it matters, so updates can be shared rather than buried in release notes.
- Why keep a list of users who didn’t stay?
- Because it is the cheapest audience you will ever have for the next release, and it belongs to you, not to an app store.
Want to talk through how this would fit your business? Message on WhatsApp, or send a message and it reaches the person who would do the work.