Where do the speed numbers come from?

Two places: a fresh load on a clean device with nothing cached, and what real visitors got over the last 28 days. An unavailable reading is reported as unavailable, never guessed.

WEB & WEBSITE DEVELOPMENT · Website maintenance

Website speed, measured on real visitors

Speed optimisation makes pages become useful quickly, hold still while they load, and work on the phone most people will open them on. It is measured on real visitors, not only on a test machine.

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Load speed · layout stability · mobile

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What is website speed optimisation?

Website speed is how quickly a page becomes useful to the person waiting for it. It is measured two ways: a fresh load on a clean device, which is exact but one visit, and what real visitors got over the last 28 days, which is messier and truer.

Why measure real visitors as well as a test?

A test load is exact but it is one visit. Real-visitor data over 28 days reflects the phones and connections your customers actually use. Where a measurement can't be taken, it is reported as unavailable rather than filled in.

What’s included?

Load speed: How fast the main content appears.
Layout stability: Whether the page holds still, or jumps as it loads.
Responsiveness: How quickly the page reacts when someone taps.
Mobile behaviour: Whether it works properly on a phone.
Images: Sized, compressed and served so they don't slow the page.

Who owns the result?

The improvements are made to your own site and hosting, in your accounts. What you own.

How does it fit my business?

The free audit measures your speed both ways in a minute or two.

The price depends on scope, and the free audit is how that scope is worked out. You see it before you pay, and the contact page is where a plan starts.

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Questions people ask

Where do the speed numbers come from?: Two places: a fresh load on a clean device with nothing cached, and what real visitors got over the last 28 days. An unavailable reading is reported as unavailable, never guessed.

Start with what you already have.

The free audit reads your live site and tells you what’s slow, what a searcher can’t see, and who’s getting the calls instead of you.

Rather talk it through first? Message on WhatsApp, or send a message and it reaches the person who would do the work.