Musician and band websites, gigs and releases
ROISynth builds musicians and bands a website that fans and bookers can both use, with gigs and releases listed in one place and a mailing list you own — so the people who love the music can still hear from you when a platform changes its rules.
The week the record comes out. You post it everywhere, and the platform that used to show your posts to most of your followers now shows them to a few.
Somewhere out there are the people who bought a ticket for every show last year. You have no way to tell them the album is out except to hope they scroll past it.
A musician’s audience lives on platforms somebody else owns, and any of them can change the rules the week a record comes out.
Who this page is for
Independent musicians, bands, singer-songwriters and small labels: artists who release music, play live, sell merchandise and sometimes teach, whose fans follow them across several platforms, and who need a place of their own that bookers, promoters and press can also use.
What does ROISynth build for a musician or band?
A website with the music, the gig dates, the releases and the story, laid out so a fan finds the next show and a booker finds the press kit and the contact without digging. A mailing list sign-up on every page, with fans asked where they are so you can tell the right people when you play near them.
When a new release or a tour is announced, it goes to the list as well as the platforms, so the fans who asked to hear from you actually do.
What goes wrong for a musician that doesn’t for other creative work?
Your relationship with your audience is rented. Streaming services, social platforms and ticket sites each hold a slice of your fans, and none of them will give you a list of who they are.
And you have two very different visitors: fans who want the music and the dates, and professionals — bookers, promoters, journalists — who want facts, photographs and a way to get in touch.
How do fans and bookers reach a musician?
Fans come from the platforms, from shows and from searches for your name. Bookers and promoters come from recommendations and searches, looking for a live video, a draw figure and an email address.
A site that gives each what they came for — and turns fans into a list you can write to — is the one place in the whole set-up that belongs to you.
How does it fit around writing, recording and touring?
Gig dates and releases are added once and appear across the site. Fans on the list near a new date hear about it without you writing a message for each town.
Booking enquiries arrive with the date, the venue and the fee in mind, so you can say yes or no between soundcheck and stage time.
What does a musician own at the end?
The website, the mailing list and the booking history, in accounts in your own name, and the code too.
A list of fans who asked to hear from you is worth more than any follower count, because nobody can turn it down. It is yours to take to every release for the rest of your career.
What actually changes, in the order it matters to you.
- Everything about every customer sits in one place, and it's yours.
- Every customer hears from you at the right moment, and nobody sends one by hand.
- Your page keeps posting in the weeks you'd normally go quiet.
- There's a short film about what you do, and it didn't cost a film crew.
- When someone shares a link to you, it shows up looking like you meant it.
- The graphics match each other, because they came from the same place.
- Every account is in your name, and the code is yours.
The audit will show you what a promoter finds when they search for your band’s name, and whether they can find a live video and a contact in under a scroll.
Questions people ask
- Can the same site work for fans and for bookers?
- Yes — laid out so a fan finds the next show and a booker finds the press kit and the contact without digging.
- Why build a mailing list when we already have followers?
- Because your relationship with your audience is rented, and a list of fans who asked to hear from you is worth more than any follower count, because nobody can turn it down.
- Can fans be told when we play near them?
- Yes. Fans are asked where they are, and those on the list near a new date hear about it without you writing a message for each town.
- What do booking enquiries ask?
- The date, the venue and the fee in mind, so you can say yes or no between soundcheck and stage time.
Want to talk through how this would fit your business? Message on WhatsApp, or send a message and it reaches the person who would do the work.