Architecture and interior design websites
ROISynth builds architects and interior designers a portfolio that shows finished projects properly, a project enquiry form that asks the site, the scope and the budget first, and one record per project where every client decision is written down.
An enquiry arrives: “We’re thinking about doing something with the back of the house. What would you charge?”
It could be a kitchen refit or a two-storey extension with a basement. You book a site visit to find out, drive forty minutes, and discover the budget is a tenth of what the job would cost.
Design practices sell on photographs of finished work, and the enquiries they get rarely say how big, where or for how much.
Who this page is for
Architectural practices, residential architects, interior designers and garden designers working with private clients and small developers: studios that win work on the strength of their portfolio, take projects through stages from concept to completion, and spend a lot of unpaid time on enquiries that were never a fit.
What does ROISynth build for an architect or interior designer?
A portfolio site where each project is shown as a story — the brief, the problem, the finished rooms — with photographs large enough to judge, and pages fast enough that they load before the reader loses interest. A project enquiry form that asks for the address, the kind of work, the rough size, the budget range and the timescale.
Once a project starts, a record that holds the brief, the stages, the fees and every decision the client makes, so the conversation in March about the window is still there at the final account.
What goes wrong for a design practice that doesn’t for a builder?
A builder prices what is drawn. You are paid to decide what gets drawn, and your fee depends on scope that the client often doesn’t know yet. Every free first meeting and site visit is a cost, and many lead nowhere.
And the portfolio is the whole argument. A studio with beautiful work shown in small, slow, badly lit photographs looks like a studio with ordinary work.
How do design enquiries arrive?
From recommendations, from people who admired a finished project, and from searches for architects or designers who do a particular kind of work. Most say little about scale or budget, because the client hasn’t thought about either yet.
Asking gently for the site, the rough size and the budget range doesn’t put good clients off. It shows them what the conversation will need, and it tells you which first meetings to take.
How does it fit around design work and site visits?
Enquiries arrive with their details, so the practice decides which to pursue before anyone gets in a car. On live projects, the client can see what stage their project is at and what is waiting on them, without an email to ask.
Fee stages are invoiced as they are reached and paid online, and every decision is dated and recorded on the project.
What does a design practice own at the end?
The portfolio site, every project record and the photographs, in accounts owned by the practice, along with the code.
A record of what each client decided and when is what settles a disagreement at the end of a project — and a portfolio kept up to date is what brings in the next one.
What actually changes, in the order it matters to you.
- The pictures look like your business, not like a stock catalogue.
- Decisions get written down when they're made, so nobody re-argues them in March.
- You can see what's being worked on right now, without asking.
- Your site opens before anyone decides to leave, wherever they are.
- Money's collected, receipts go out, and nothing gets chased.
- Pages get written for the things people are actually searching for.
- Every account is in your name, and the code is yours.
The audit will show you how long your portfolio takes to show a finished project on a phone, and what somebody finds when they search for an architect or designer near them.
Questions people ask
- What should a design project enquiry ask?
- The address, the kind of work, the rough size, the budget range and the timescale.
- Will asking about budget put good clients off?
- No. Asking gently for the site, the rough size and the budget range doesn’t put good clients off. It shows them what the conversation will need, and it tells you which first meetings to take.
- How should projects be shown in a portfolio?
- As a story — the brief, the problem, the finished rooms — with photographs large enough to judge, and pages fast enough that they load before the reader loses interest.
- How are client decisions recorded during a project?
- Every decision is dated and recorded on the project, so the conversation in March about the window is still there at the final account.
Want to talk through how this would fit your business? Message on WhatsApp, or send a message and it reaches the person who would do the work.