Startup websites, launch pages and first systems
ROISynth builds startups a website and launch page that explain the product plainly, a sign-up list that is followed up properly, and first systems built in your own accounts with code you own — so the founders spend their weeks on the product.
Three founders, one product, a launch in six weeks. Somebody has to build the website, the waiting list, the emails, the billing and the admin panel, and every one of those is somebody’s evening.
The waiting list is a form feeding a spreadsheet. Four hundred people have signed up; none has heard anything since.
At a startup everything needs doing before there is anyone to do it, and the first version of every system becomes the one you live with.
Who this page is for
Early-stage startups and small founding teams: companies building a new product, often before launch or just after it, with no marketing or operations staff, a waiting list or first customers to look after, and founders who could build every supporting system themselves but shouldn’t spend their time on it.
What does ROISynth build for a startup?
A website and a launch page that say what the product does and who it is for, in the words your future customers use. A sign-up and waiting list that captures who people are and why they are interested, and keeps in touch with them until launch.
Behind it, the unglamorous first systems — onboarding emails, billing, a simple admin view — built in your own cloud and email accounts, with code in your repository, so nothing needs rebuilding when you hire your own engineers.
What goes wrong at a startup that doesn’t at an established software company?
There is no one else. An established company has somebody who owns the website and the billing; you have founders who own everything, and the supporting work competes with the product for the same scarce weeks.
And first versions stick. The quick waiting list and the hurried billing set-up become the systems you run for years, and moving off them later costs more than building them properly would have.
How do early users and customers reach a startup?
Through launch posts, communities, word of mouth and searches for the problem the product solves. Early interest is fragile: someone who signed up in March and heard nothing until July has usually forgotten why.
Keeping in touch — a note when they join, updates as the product takes shape, an invitation when it is ready — turns a list of names into first users.
How does it fit around building the product?
You describe what you need in a sentence and it is worked on while you work on the product. You can see what is in progress without asking, and nothing goes out to your users until you have approved it.
When something breaks overnight, it retries itself and you hear about it in a sentence, rather than finding out from a user in the morning.
What does a startup own at the end?
Every account, every line of code and all of the data, in your company’s name, running on infrastructure you pay for directly.
When you raise, hire or are acquired, nothing has to be untangled. Due diligence finds your systems in your accounts, which is where investors expect them to be.
What actually changes, in the order it matters to you.
- You describe what you want in a sentence, and it's already being worked on.
- You can see what's being worked on right now, without asking.
- Nothing goes out with your name on it until you've said yes.
- Every account is in your name, and the code is yours.
- If something breaks at 3am it retries itself, and you hear about it in a sentence.
- The follow-up that always gets forgotten, never gets forgotten.
- The gap between what you call it and what they call it stops being a guess.
The audit will show you what your launch page says to a search engine and to a visitor on a phone — and whether it is the sentence you would have chosen.
Questions people ask
- What happens to people on our waiting list?
- They are kept in touch with — a note when they join, updates as the product takes shape, an invitation when it is ready — which turns a list of names into first users.
- Will we need to rebuild everything when we hire engineers?
- No. The first systems are built in your own cloud and email accounts, with code in your repository, so nothing needs rebuilding when you hire your own engineers.
- Where do the accounts and data live for due diligence?
- In your company’s name. Due diligence finds your systems in your accounts, which is where investors expect them to be.
- Why not just use the quickest waiting-list tool?
- Because first versions stick. The quick waiting list and the hurried billing set-up become the systems you run for years, and moving off them later costs more than building them properly would have.
Want to talk through how this would fit your business? Message on WhatsApp, or send a message and it reaches the person who would do the work.