Gym and fitness studio websites and memberships
ROISynth builds gyms and fitness studios a website that follows up every trial visitor, class timetables members book from their phones, and a note to members who have stopped coming — before they get round to cancelling.
The second week of January. The studio is full at seven every morning, the waiting lists for spin are ten deep, and there are forty new members on trial passes.
By March the seven o’clock class has half its old numbers. Nobody cancelled; they just stopped coming, and nobody noticed until the direct debits started failing.
A gym doesn’t lose members when they cancel. It loses them weeks earlier, the day they stop turning up.
Who this page is for
Independent gyms, boutique fitness studios, yoga and pilates studios, and personal training studios: businesses built on memberships and class passes, with classes that have a capacity, a surge of new members every January, and members whose attendance fades long before they formally leave.
What does ROISynth build for a gym or fitness studio?
A site with the timetable on it and classes members can book and cancel from their phone, with capacity and waiting lists handled for you. Trial visitors are followed up after their first sessions with a clear offer, rather than left to decide on their own.
And a record of attendance, so a member who used to come three times a week and hasn’t been for a fortnight gets a friendly note from you while they still think of themselves as a member.
What goes wrong in a gym that doesn’t in a salon?
A salon’s customer comes back when their hair grows. Your member only comes back if the habit holds, and the habit breaks quietly — an illness, a holiday, a busy month — with no appointment to miss.
And classes have a hard capacity. A popular class with no waiting list turns people away at the door; one with no booking at all is either packed or empty.
How do new members reach a gym?
In waves: January, the start of summer, September. They search for gyms or classes nearby, compare prices and timetables, and book a trial. The trial is the moment of decision, and most gyms let it pass without a word.
A timetable that is right, prices that are clear and a trial that is followed up are what turn the January wave into members who are still there in June.
How does it fit around running classes?
Members book and cancel themselves, and a cancelled place goes to the first person waiting. The instructor sees who is booked in before the class starts.
Attendance is watched for you, and the week’s report arrives on a Monday — who joined, who is fading, which classes are full — without anyone compiling it.
What does a gym own at the end?
The website, the booking system and the member records, in accounts that are the gym’s, along with the code.
Membership history is the whole business. Knowing who joined when, and who is drifting, is what lets a small gym compete with a chain that has more equipment but pays less attention.
What actually changes, in the order it matters to you.
- Someone who left without buying gets a reason to come back.
- The follow-up that always gets forgotten, never gets forgotten.
- Reports arrive on a Monday without you asking.
- Money's collected, receipts go out, and nothing gets chased.
- It reads properly on a phone, which is where most of them are.
- Your page keeps posting in the weeks you'd normally go quiet.
- Your ads point at your street, not your country.
The audit will show you what somebody finds when they search for a gym or a class near them in the first week of January, and whether your timetable is there.
Questions people ask
- Can members book and cancel classes themselves?
- Yes, from their phone, with capacity and waiting lists handled for you — a cancelled place goes to the first person waiting.
- What happens after a trial visit?
- Trial visitors are followed up after their first sessions with a clear offer, rather than left to decide on their own.
- How do I spot members who are drifting away?
- A record of attendance means a member who used to come three times a week and hasn’t been for a fortnight gets a friendly note from you while they still think of themselves as a member.
- Do I get a report on members and classes?
- Yes. The week’s report arrives on a Monday — who joined, who is fading, which classes are full — without anyone compiling it.
Want to talk through how this would fit your business? Message on WhatsApp, or send a message and it reaches the person who would do the work.