Landscaping and garden websites and bookings
ROISynth builds landscapers and gardeners a website that catches next spring’s enquiries during the winter, design quotes that let the customer see the finished garden, and maintenance rounds that book and invoice themselves.
Early April. The diary is full until July, the phone is still ringing, and every caller wants a patio before the bank holiday.
In November you had three quiet weeks and nothing booked for spring. The people ringing now were thinking about their gardens then; nobody asked them.
Garden work is sold when it’s cold and done when it’s warm, and most landscapers only market in the warm.
Who this page is for
Landscapers, garden designers and garden maintenance businesses: firms that build patios, planting and gardens from a design, run regular maintenance rounds, lose days to rain, and see demand pile into spring while the winter goes quiet.
What does ROISynth build for a landscaper?
A site that shows finished gardens properly and takes design enquiries with the size of the plot, the photos and the kind of garden wanted. Quotes that include the design, so the customer is agreeing to a picture of their garden rather than a list of materials.
For maintenance customers, a round that is booked, rescheduled when it rains and invoiced as each visit is done, with every customer told which day you are coming rather than wondering why the lawn is still long.
What goes wrong in garden work that doesn’t in other trades?
The year is lopsided. Everyone wants the work at once, in spring, and nobody asks in autumn when you have time to design it properly and a gap to fill.
And the product is hard to imagine. A new garden is a big spend on something the customer can’t picture from a quote made of square metres and plant names.
How do landscaping enquiries arrive?
As a sudden wave of “can you do a patio” when the weather turns, and a steadier flow of maintenance requests from people who have given up doing it themselves. Many of the spring enquiries were decided on months earlier and never sent.
Being found in the winter, with a design service people can book for spring, moves some of that wave into the quiet months. A garden designed in January can be built in March, before the queue forms, and the customer has the patio for the bank holiday they wanted it for.
How does it fit around the weather?
Rain moves a maintenance round without a morning of phone calls: the customers affected hear about the new day. The build diary, the round and the quotes waiting sit on one screen.
Invoices for regular visits go out as each visit is marked done, so the end of the month isn’t spent working out who had what.
What does a garden business own at the end?
The website, the designs, the photographs and the list of customers on your rounds. All the accounts are in your name, and you keep the code.
Photographs of gardens a year or two after they were built are the best argument a landscaper has, and a round of loyal maintenance customers is the part of the business that survives a wet summer.
What actually changes, in the order it matters to you.
- The pictures look like your business, not like a stock catalogue.
- What you send a customer looks designed, because it was.
- Every customer hears from you at the right moment, and nobody sends one by hand.
- Money's collected, receipts go out, and nothing gets chased.
- Your page keeps posting in the weeks you'd normally go quiet.
- One screen tells you where everything stands.
- Your ads point at your street, not your country.
The audit will show you what somebody dreaming about a new garden finds when they search in February, while you still have time to design it.
Questions people ask
- How can a customer picture a garden before agreeing to it?
- Quotes that include the design, so the customer is agreeing to a picture of their garden rather than a list of materials.
- What happens to maintenance visits when it rains?
- Rain moves a maintenance round without a morning of phone calls: the customers affected hear about the new day.
- How do I fill the quiet months?
- Being found in the winter, with a design service people can book for spring, moves some of that wave into the quiet months. A garden designed in January can be built in March, before the queue forms, and the customer has the patio for the bank holiday they wanted it for.
- Are regular garden visits invoiced for me?
- Yes. Invoices for regular visits go out as each visit is marked done.
Want to talk through how this would fit your business? Message on WhatsApp, or send a message and it reaches the person who would do the work.