I sell things. What would this look like?
Someone found you, liked something enough to put it in a basket, got as far as the delivery page, and closed the tab. Maybe the postage surprised them. Maybe the kettle boiled.
You will never know they were there. They didn’t ring, didn’t email, didn’t complain. They were thirty seconds from paying you and they evaporated.
Every other business on this site loses work it can at least hear happening. Yours loses it silently, which is why it goes on for years.
You sold the last one at ten past nine.
Over the counter, to somebody standing in front of you. It’s now lunchtime and it’s still for sale online, so someone has just bought a thing you haven’t got.
Now you owe them an apology, a refund, and probably a review you won’t enjoy reading — over an item you’d already sold successfully once.
What’s listed is what’s there. That’s the whole fix, and it removes an entire category of bad day.
The number that decides whether any of it works.
It isn’t visitors, and it certainly isn’t clicks. It’s what it costs you to get one order, against what you make on one order. On thin margins those two numbers being the wrong way round is a business that looks busy and quietly loses money.
Most shops have never seen those two figures side by side, because they live in different places and nobody has time to put them together.
What actually changes, in the order it matters to you.
- Someone who left without buying gets a reason to come back.
- Money's collected, receipts go out, and nothing gets chased.
- Orders arrive without anyone writing them down.
- Your site opens before anyone decides to leave, wherever they are.
- Your prices and photos change when you say so, without waiting on anyone.
- You find out what an enquiry actually cost you, not what a click cost.
- The spend stops going to searches that were never going to buy.
- Your traffic and your sales sit in one place instead of four tabs.
- The pictures look like your business, not like a stock catalogue.
- A customer's history is remembered forever, so nobody re-explains anything.
The audit will show you how long your product pages take to appear on a phone, which is where most of those abandoned baskets start.