I run a property business. What would this look like?
The two-bed goes live at nine. By half eleven it has had almost every enquiry it is ever going to get, and whoever gets a viewing in the diary first will probably be the one who sells it.
You spent that morning driving between two other viewings with your phone in the cupholder.
Nothing else you sell behaves like this. Demand doesn’t trickle in, it arrives all at once with a deadline attached, and it happens on the exact mornings you are least available.
And on the lettings side, forgetting isn’t a missed opportunity.
It’s a certificate that expired last month, a deposit that went into the wrong place, a notice served a day late. Those aren’t lost revenue. They’re fines, and occasionally they’re a notice you can no longer rely on.
Most agencies run all of it on somebody’s memory and a spreadsheet that one person understands. It works until that person is on holiday.
Dates that carry consequences shouldn’t depend on anyone remembering them.
Two people use your site and they want opposite things.
A tenant wants to look at flats. A landlord deciding who to trust with probably the most valuable thing they own wants evidence you’re competent, and they’ll spend far longer looking than the tenant will.
Most agency sites are built entirely for the first and accidentally insult the second. The landlord is the one worth winning, and they’re usually looking at three of you in one sitting.
What actually changes, in the order it matters to you.
- Every customer hears from you at the right moment, and nobody sends one by hand.
- Orders arrive without anyone writing them down.
- The follow-up that always gets forgotten, never gets forgotten.
- Your prices and photos change when you say so, without waiting on anyone.
- Everything about every customer sits in one place, and it's yours.
- Reports arrive on a Monday without you asking.
- Your site opens before anyone decides to leave, wherever they are.
- The pictures look like your business, not like a stock catalogue.
- Your ads point at your street, not your country.
- One screen tells you where everything stands.
The audit will tell you what a landlord sees when they compare you with two other agencies on a Sunday evening.