Author and publisher websites and book launches
ROISynth builds authors and small publishers a site for each book, a reader mailing list you own, and launches planned with pages, pre-orders and emails in one place — so readers who loved one book hear about the next.
Your second novel comes out next month. Your first sold well and collected hundreds of warm reviews from readers you have never been able to contact.
They loved the book. They have no idea there is another one coming, and the bookshop that sold them the first won’t tell them.
A book launches once, and the readers who loved it have nowhere to hear about the next one unless somebody kept their address.
Who this page is for
Authors, self-published writers and small independent publishers: people and presses that release books over years, sell through retailers they don’t control, launch each title with a burst of effort, and depend on readers of one book becoming readers of the next.
What does ROISynth build for an author or small publisher?
A site with a page for every book — the cover, the opening, what readers said, and where to buy it in each format — and a reader list that people join for a free chapter, news or early copies. For each launch, the pre-order page, the announcement and the emails to the list are planned together.
Publishers get the same for a list of titles, with each author’s books grouped and each reader told about the books like the ones they chose.
What goes wrong for an author that doesn’t for a musician?
The gaps are long. A band releases and tours every year; a novelist may take two or three years between books, and readers’ memories fade faster than that. By the time the next book is ready, the reader who finished the last one in a single sitting may have forgotten your name.
And almost every sale happens somewhere else. Retailers and libraries know who bought your book; you don’t, unless the reader chose to tell you.
How do readers and events reach an author?
Readers arrive from the back of a book, from reviews and from searches for your name or your series. Festivals, schools, libraries and book clubs arrive with invitations and questions about fees and availability.
A clear events page with a proper enquiry form turns those invitations into a diary, rather than a thread of emails that starts with “we can’t pay much”.
How does it fit around writing the next book?
The list grows on its own from the pages people read. Launch emails are written with you and sent on the dates you choose, and nothing goes out in your name until you have approved it.
Between books, the list hears from you often enough to remember why they joined — a short note, a deleted scene, a date — without it becoming a second job.
What does an author own at the end?
The website, the reader list and every launch’s pages and emails, all in accounts in your name, with the code yours.
Your readers are the only part of publishing you can take with you from book to book and from publisher to publisher. Keeping the list yourself makes sure of it.
What actually changes, in the order it matters to you.
- Everything about every customer sits in one place, and it's yours.
- Nothing goes out with your name on it until you've said yes.
- Every customer hears from you at the right moment, and nobody sends one by hand.
- Articles keep going up with your name on them.
- What you send a customer looks designed, because it was.
- Pages get written for the things people are actually searching for.
- Every account is in your name, and the code is yours.
The audit will show you what a reader finds when they search for your name after finishing one of your books, and whether there is anywhere for them to sign up.
Questions people ask
- Should each book have its own page?
- Yes — the cover, the opening, what readers said, and where to buy it in each format.
- How do readers join a mailing list?
- People join for a free chapter, news or early copies, and the list grows on its own from the pages people read.
- Can festival and school invitations be handled properly?
- Yes. A clear events page with a proper enquiry form turns those invitations into a diary, rather than a thread of emails.
- Why keep a reader list if my publisher markets the book?
- Because your readers are the only part of publishing you can take with you from book to book and from publisher to publisher.
Want to talk through how this would fit your business? Message on WhatsApp, or send a message and it reaches the person who would do the work.