Paid search that knows what an enquiry costs

What is search engine marketing (SEM)?

SEM is the bought side of search: it works this afternoon and stops the day you turn it off, unlike SEO, which takes months and keeps working.

Should I use SEM or SEO?

Most businesses need both, in different amounts at different times of year. SEM brings calls now; SEO builds visibility that lasts. Working out the mix is most of the job.

Can you change my ads without asking?

No. The ad account connection is read-only: it can see campaign performance, spend and cost-per-result, and cannot change bids or budgets, or pause or launch campaigns, without your say-so.

What’s included?

Local targeting

Ads pointed at the area you serve.

Search term control

Keeping spend off searches that were never going to buy.

Cost per enquiry

Measuring what an enquiry cost you, not what a click cost.

Read-only performance reporting

Campaign performance, spend and cost-per-result, seen read-only from your own ad account.

Who owns the result?

The ad account is in your name and billed to you directly; the connection to it is read-only unless you say otherwise. What you own.

How does it fit my business?

The first saving is usually spend going to searches that were never going to buy.

The price depends on scope, and the free audit is how that scope is worked out. You see it before you pay, and the contact page is where a plan starts.