DIGITAL MARKETING · Search
Being the answer AI gives: GEO and AEO
GEO makes sure AI answer engines understand your business correctly; AEO makes your pages easy for them to quote. Together they decide whether an AI answer mentions you, and whether it gets you right.
Business facts · answer-first pages · structured data
What is generative engine optimisation (GEO)?
Generative engine optimisation (GEO) is making what your site says about your business clear and consistent, so a machine reading it comes away with the right idea of who you are and what you do.
What is AEO?
Answer engine optimisation: each page answers the question it is about near the top, in a form an answer engine can lift and attribute. Headings are written as the questions people ask, and every answer is extractable from the page's HTML.
What is the difference between GEO and AEO?
AEO is about individual answers being quotable. GEO is about the whole site describing the business consistently — one name per service, one set of facts, no contradictions — so the AI's summary of you is right.
How is this different from SEO?
SEO gets a page listed in search results. GEO and AEO get your business described and quoted correctly in AI-generated answers. They share foundations, and the free audit checks all three.
What does GEO involve in practice?
One canonical source of facts about the business; structured data naming the organisation and its real services; a plain definition of each service; and pages that link up to their hub and down to their details.
What’s included?
- Business facts
- One consistent description of who you are, what you do and where you work.
- Structured data
- Machine-readable Organization and Service information.
- Answer-first pages
- Each page opens by answering its own question.
- Question-shaped headings
- Headings that match how people ask.
- Service definitions
- A one-sentence definition of every service you offer.
Who owns the result?
The facts, pages and structured data live on your own site, in your own accounts. What you own.
How does it fit my business?
The free audit checks what an answer engine can quote and what the site claims about your business, in the same run as the SEO checks.
The price depends on scope, and the free audit is how that scope is worked out. You see it before you pay, and the contact page is where a plan starts.
Questions people ask
- Can you guarantee an AI will mention my business?
- No. What can be measured is whether your site answers questions clearly and describes your business consistently — which is what the audit checks.
- Does the free audit check AEO and GEO?
- Yes. It checks what an answer engine can quote and what the page claims about your business, alongside the SEO and real-visitor checks.
Start with what you already have.
The free audit reads your live site and tells you what’s slow, what a searcher can’t see, and who’s getting the calls instead of you.
Rather talk it through first? Message on WhatsApp, or send a message and it reaches the person who would do the work.