DIGITAL MARKETING
Search: which kind do you need?
Search work is being found when people look for what you sell — in search results, in AI answers and in paid ads. This page compares the kinds, so you can see which one your business actually needs.
SEO · local SEO · GEO · AEO · paid search
What is search?
Search covers every way a business is found by someone typing or asking a question: organic results (SEO), local results (local SEO), AI-generated answers (GEO and AEO) and paid search ads (SEM).
What is SEO?
Search engine optimisation: making pages search engines can find, crawl and understand, written for the words people actually type. It is earned, takes months, and keeps working after you stop paying for it.
What is AEO?
Answer engine optimisation: making a page answer the question it is about near the top, in a form an answer engine can lift and attribute. It is about being quoted, not just listed.
What is GEO?
Generative engine optimisation: making sure what your site claims about your business is clear and consistent, so an AI reading it comes away with the right idea of who you are and what you do.
What is SEM?
Search engine marketing: paid ads beside search results. It works this afternoon and stops the day you turn it off.
Which one do I need?
Most businesses need earned and bought search in different amounts at different times of year, and working out the mix is most of the job. The free audit checks SEO, AEO and GEO on your own site in one go.
What’s included?
- Search Engine Optimization (SEO)
- Making pages search engines can find, understand and rank.
- Generative Engine Optimization (GEO)
- Making a site AI answer engines understand correctly and can quote.
- Search Engine Marketing (SEM)
- Paid ads shown alongside search results.
- Local SEO
- Showing up when people nearby search for what you sell.
- E-Commerce SEO
- Search work for online shops: product and category pages.
- Video SEO
- Helping videos get found in search.
Dedicated pages: Search engine optimisation (SEO), Generative engine optimisation (GEO), Local SEO, Search engine marketing (SEM).
Who owns the result?
Search work leaves you with pages and data in your own accounts; the search console and analytics connections are read-only and yours to revoke. What you own.
How does it fit my business?
Start with the free audit: it shows what a searcher can't see and who is getting the calls instead of you, by name.
The price depends on scope, and the free audit is how that scope is worked out. You see it before you pay, and the contact page is where a plan starts.
Questions people ask
- What does the free audit check for search?
- What a search engine can read, what an answer engine can quote, and what the site claims about your business — the SEO, AEO and GEO checks — plus how the site behaves for a real person.
- Is search earned or bought?
- Both exist. The earned side takes months and keeps working after you stop paying; the bought side works this afternoon and stops the day you turn it off.
Start with what you already have.
The free audit reads your live site and tells you what’s slow, what a searcher can’t see, and who’s getting the calls instead of you.
Rather talk it through first? Message on WhatsApp, or send a message and it reaches the person who would do the work.