Financial adviser websites and client enquiries
ROISynth builds financial advisers an enquiry process that gathers a prospective client’s situation before the first meeting, reviews that are booked when they fall due, and a rule that nothing is sent in your name until you have approved it.
A first meeting that runs for an hour. Forty minutes of it are spent on facts — pensions from three old employers, a mortgage, two children, a vague sense of what the client has saved — that could have been written down beforehand.
The advice itself gets twenty minutes. The client leaves feeling it was mostly paperwork.
Advice is a relationship that lasts decades, and it begins with facts the enquirer has almost never written down.
Who this page is for
Independent financial advisers, financial planners and wealth managers: firms that build long relationships with clients, need a detailed picture of each client’s circumstances before they can advise, hold regular reviews, and must be careful about everything that goes out in their name.
What does ROISynth build for a financial adviser?
An enquiry form that asks, in plain language, what a prospective client wants help with and gathers the basic picture — the kinds of savings, pensions and commitments they have — so the first meeting starts from the facts rather than collecting them. Reviews are booked when they fall due, with the client asked beforehand what has changed.
Anything drafted for a client waits for your approval. Nothing goes out in your name until you have read it.
What goes wrong for an adviser that doesn’t for an accountant?
An accountant works to the calendar. You work to people’s lives — a new job, a death, a house, a retirement — and the reviews that should catch those changes depend on somebody remembering to book them. A client whose circumstances changed two years ago and who was never asked is a client whose plan no longer fits.
And every word matters. A casual message that reads like a recommendation is a problem, so anything sent automatically has to be something you have approved first.
How do prospective clients reach an adviser?
Mostly by referral from existing clients, accountants and solicitors, and increasingly by searching for someone local who deals with their situation — retirement, an inheritance, a business sale. They want to know you understand their kind of problem before they share the details.
Pages written for those situations, and a first step that feels private, bring the right enquiries and put off the ones you can’t help.
How does it fit around client meetings?
The information a client gives before a meeting is in front of you when it starts. Reviews come up as they fall due, and the client’s answers about what has changed arrive before the meeting rather than during it.
Decisions and the reasons for them are written down when they are made, so the next review starts from what was agreed last time.
What does an advice firm own at the end?
The website, the client records and the history of every review, in accounts belonging to the firm, together with the code.
Client information is stored where only the firm can open it. For a business whose whole value is its client relationships, that record is the firm.
What actually changes, in the order it matters to you.
- Nothing goes out with your name on it until you've said yes.
- Decisions get written down when they're made, so nobody re-argues them in March.
- The follow-up that always gets forgotten, never gets forgotten.
- Only you can open your files. Anyone else asking is refused by the lock itself, not by a rule we wrote.
- A customer's history is remembered forever, so nobody re-explains anything.
- Pages get written for the things people are actually searching for.
- Every account is in your name, and the code is yours.
The audit will show you what somebody approaching retirement finds when they search for a financial adviser near them, and whether your site speaks to their situation.
Questions people ask
- Can prospective clients share their situation before the first meeting?
- Yes, so the first meeting starts from the facts rather than collecting them.
- Will anything be sent to a client without my approval?
- No. Anything drafted for a client waits for your approval. Nothing goes out in your name until you have read it.
- How are client reviews kept on schedule?
- Reviews are booked when they fall due, with the client asked beforehand what has changed.
- Does ROISynth give financial advice?
- No. ROISynth builds the systems around the practice — the enquiry form, the review bookings, the records. The advice is yours, and anything drafted for a client waits for your approval.
Want to talk through how this would fit your business? Message on WhatsApp, or send a message and it reaches the person who would do the work.