ROISYNTH

Who am I actually dealing with?

One person. Me. That’s the whole company.

You’re about to consider sending a serious amount of money to somebody you’ve never met, so it’s worth being straight about that up front rather than letting you find out later.

Most people in my position would hide that.

They’d write “we” everywhere, put up a page about their values, and find a photograph of four people looking at a laptop. You’d sign with the agency and then spend a year talking to whoever they put on your account.

I’d rather you knew. When you ring, I answer. When something breaks at an inconvenient hour, it’s me that finds out. When you ask why something was built the way it was, you’re asking the person who built it, not somebody relaying the question.

Nobody is going to be brought up to speed on your account, because nobody is going to be handed it.

Noman Warraich, who runs ROISynth — the person you would be dealing with.
Noman Warraich

That’s me. No agency stock photograph, no team shot, no stand-in — because there is nobody else to photograph.

The links below aren’t there yet. When they are, they’ll be mine.

Where to find me

Reserved — not filled yet

What that means in practice.

I build the whole thing

Not the front of it while somebody else does the back. Not the design while a contractor does the software. The site, the part that takes the orders, the part that sends the follow-up, the part that keeps it standing up — all of it, by the same person.

I learn quickly, which is the job

Everything behind this site — the whole platform I run client work on — was built in three months. Not because I’m in a hurry, but because keeping up with what changed this quarter is most of what doing this well consists of.

The technology is my problem, not yours

You shouldn’t have to know what any of it is called, or care which parts talk to which. That’s the whole point of paying someone. If you’re ever being asked to make a technical decision, I’ve done my job badly.

And I answer the phone

Not a project manager. Not a ticket. Not a form that promises somebody will be in touch. Me.

The obvious problem with one person.

Is what happens if that person stops. It’s the right question to ask, and it’s the reason everything gets built in your name rather than mine — every account, the code, the infrastructure, the bill.

If I disappeared tomorrow, your system would carry on exactly as it did yesterday, and any competent developer could pick it up. I hold nothing.

What happens to my business if you disappear? →

One more thing people ask

Where does my customers’ information sit?

Usually asked by whoever would be answering for it if something went wrong. It deserves a proper answer rather than a line, so it has its own page.

The easiest way to judge someone is to make them do something.

So start with the audit. It’s free, it takes a minute, and what it tells you about your site is a fair sample of how I’d talk to you about anything else.

No sign-up. No card.