Jeweller websites, commissions and online sales
ROISynth builds jewellers a site that takes bespoke commission enquiries with the brief attached, tracks every repair from the counter to collection, and sells finished pieces online with payment handled securely.
A customer asks for her grandmother’s ring back, left for resizing “a few weeks ago”. It is in the safe, in an envelope, with a name on it that could be one of two people.
It takes twenty minutes to find and the customer watches every one of them.
A jeweller holds things of great value that belong to other people, and a commission is a conversation that can run for months.
Who this page is for
Independent jewellers, goldsmiths and jewellery designers: businesses that sell finished pieces, make bespoke commissions — engagement rings, wedding bands, remodelled heirlooms — take in repairs and valuations, and deal in items where trust and security matter as much as design.
What does ROISynth build for a jeweller?
A commission enquiry form that asks the occasion, the budget range, the metal and stones in mind, and invites photographs of ideas, so the first appointment starts with a brief. A repair record for every item taken in — what it is, what is being done, the price agreed — with the customer told when it is ready.
Finished pieces sold on your own site, with photographs that show the work properly and payment taken securely.
What goes wrong for a jeweller that doesn’t for other shops?
Much of what is in the building isn’t yours. Repairs, remodels and valuations are other people’s treasures, and a paper envelope system is how one goes missing or is handed to the wrong person.
And your best work is made to order. A commission is weeks of sketches, choices and approvals, and the customer who feels they have been heard is the one who comes back for the wedding bands.
How do customers reach a jeweller?
Engagements bring the biggest enquiries, often researched carefully and in secret. Repairs and remodels come through the door. Online sales come from people searching for a particular style or a gift.
An engagement enquiry that can be made privately, with a budget and ideas attached, is taken seriously — and taken to you rather than a chain. A remodel starts with a photograph of a ring in a drawer, and the customer wants to know it is possible before they bring it in.
How does it fit around the bench and the counter?
Every repair in the building is on one screen: whose it is, what is being done and when it is due. The customer hears when it is ready without you phoning, and collection is checked against the record.
On a commission, each design decision the customer approves is written down with the date, so the final piece matches what was agreed.
What does a jeweller own at the end?
The website, the repair and commission records and the customer list, in the business’s own accounts, with the code yours.
A customer who bought an engagement ring from you will want wedding bands, anniversary gifts and repairs for decades. A record of what you made for them is the start of each of those.
What actually changes, in the order it matters to you.
- Decisions get written down when they're made, so nobody re-argues them in March.
- Every customer hears from you at the right moment, and nobody sends one by hand.
- One screen tells you where everything stands.
- Money's collected, receipts go out, and nothing gets chased.
- The pictures look like your business, not like a stock catalogue.
- A customer's history is remembered forever, so nobody re-explains anything.
- Pages get written for the things people are actually searching for.
The audit will show you what somebody planning a proposal finds when they search for engagement rings near them, and whether your work looks as good on a phone as it does in the case.
Questions people ask
- What should a commission enquiry ask?
- The occasion, the budget range, the metal and stones in mind, and photographs of ideas, so the first appointment starts with a brief.
- How are repairs tracked?
- A repair record for every item taken in — what it is, what is being done, the price agreed — with the customer told when it is ready.
- Can an engagement ring enquiry be made privately?
- Yes. An engagement enquiry that can be made privately, with a budget and ideas attached, is taken seriously.
- How do we make sure a commission matches what was agreed?
- Each design decision the customer approves is written down with the date, so the final piece matches what was agreed.
Want to talk through how this would fit your business? Message on WhatsApp, or send a message and it reaches the person who would do the work.