DIGITAL MARKETING
Marketing strategy and analytics
Marketing strategy decides who to reach and how; analytics shows whether it is working. This group covers planning, ideas, conversion rate optimisation and web analytics.
What is marketing strategy and analytics?
Strategy is the plan; analytics is the measurement; conversion rate optimisation is improving how many visitors do what the page is for.
What’s included?
- Marketing Strategy
- Deciding who to reach, with what, and where.
- Marketing Consultation
- Advice on a specific marketing question.
- Marketing Concepts & Ideation
- Campaign ideas, worked up before anything is made.
- Conversion Rate Optimization (CRO)
- Improving how many visitors do what the page is for.
- Conscious Branding & Marketing
- Branding and marketing built around values the business actually holds.
- Web Analytics
- Measuring what visitors do on your website.
Dedicated pages: Web analytics.
Who owns the result?
Your analytics stays in your own account, connected read-only, and the plan is written down and handed to you. What you own.
How does it fit my business?
You see exactly what's working, without a meeting.
The price depends on scope, and the free audit is how that scope is worked out. You see it before you pay, and the contact page is where a plan starts.
Start with what you already have.
The free audit reads your live site and tells you what’s slow, what a searcher can’t see, and who’s getting the calls instead of you.
Rather talk it through first? Message on WhatsApp, or send a message and it reaches the person who would do the work.