DIGITAL MARKETING · Search
Search engine optimisation
SEO is making your pages easy for search engines to find, crawl and understand, and writing them for the words people actually type. It starts with a free audit of your own site.
Crawlability · titles and descriptions · structured data · content
What is search engine optimisation (SEO)?
Search engine optimisation is the earned side of search: improving your own site so it is found without paying for each click. It takes months, and it keeps working after you stop paying for it.
How is SEO different from AEO and GEO?
SEO is about being found in search results. AEO is about being quoted in an answer: the page answers its question near the top, in a form that can be lifted and attributed. GEO is about being understood: what the site says about your business is clear enough that an AI describes you correctly. The free audit checks all three.
How long does SEO take?
It is the earned side of search, so it takes months rather than days — and then it keeps working after you stop paying for it, unlike paid search.
What does the audit measure?
Whether your pages can be found, crawled and understood, and whether the words on them match what somebody would actually type — alongside the answer-engine, business-facts and real-visitor checks.
What’s included?
- Crawling and indexing
- Making sure search engines can reach every page that should be found, and none that shouldn't.
- Titles and descriptions
- The words a search result actually shows for your page.
- Headings and structure
- One clear heading per page, in an order a machine can follow.
- Sitemaps and canonical addresses
- Telling search engines which pages exist, and which address is the real one.
- Structured data
- Machine-readable facts about your business, pages and services.
- Content for real searches
- Pages written for what people type, not what you'd call it.
- Speed and stability
- How fast a page becomes useful, and whether it holds still while loading.
Who owns the result?
The pages, the content and your search data stay yours; the search console connection is read-only and revocable in one click. What you own.
How does it fit my business?
Start with the free audit. It shows what a searcher can't see and who is ranking for your own search instead of you.
The price depends on scope, and the free audit is how that scope is worked out. You see it before you pay, and the contact page is where a plan starts.
Questions people ask
- Can you guarantee a ranking?
- No, and nobody honestly can. What can be measured is whether your pages can be found, read and understood — the audit checks exactly that.
- Do I have to give you my search account?
- No. You connect it from your own login, it is read-only, and you can revoke it in one click at any time.
Start with what you already have.
The free audit reads your live site and tells you what’s slow, what a searcher can’t see, and who’s getting the calls instead of you.
Rather talk it through first? Message on WhatsApp, or send a message and it reaches the person who would do the work.