BRAND & DESIGN
Logo and brand identity
Brand identity is what your business looks like when people first meet it: the logo, the colours and type, the stationery, and the guide that keeps them consistent.
Logo · style guide · stationery · typography
What is logo and brand identity?
A brand identity is the set of visual rules a business uses everywhere. The logo is one part; the style guide is what stops it being used five different ways.
What’s included?
- Logo Design
- The mark that identifies your business at a glance.
- Brand Style Guides
- The written rules for using your logo, colours and type consistently.
- Business Cards & Stationery
- Cards, letterheads and envelopes in your brand.
- Fonts & Typography
- Choosing and setting the typefaces your brand uses.
- Art Direction
- Setting the visual direction a piece of work follows.
- Logo Maker Tool
- A tool that produces logo options from a few inputs.
Who owns the result?
The finished logo files and style guide are handed to you; nothing is held back. What you own.
How does it fit my business?
Identity comes before most other design work, because everything else — site, print, social — uses it.
The price depends on scope, and the free audit is how that scope is worked out. You see it before you pay, and the contact page is where a plan starts.
How is this different from building a brand?
Build your brand adds strategy, social media and video ads; this page is the visual identity itself. Building a brand.
Start with what you already have.
The free audit reads your live site and tells you what’s slow, what a searcher can’t see, and who’s getting the calls instead of you.
Rather talk it through first? Message on WhatsApp, or send a message and it reaches the person who would do the work.